Email Kong was contacted by German Shephy to improve their automated email flows using Klaviyo. They've been a leader in the German pet food market for years, but they've never put much effort into improving the performance of their email marketing. The team at Email Kong crafted engaging designs and copy for each stage of the customer's journey to match the playful tone of the brand and increase customer retention.
Bogdan and the Email Kong team delivered above our wildest expectations. They not only deliver a strategic approach to their work but create some of the best-looking emails I've seen around. They adapted our email flows to our business goals and created a truly optimized customer journey. We even worked with them during Black Friday and exceeded our targets. Looking forward to working with Bogdan and the Email Kong team in the future!
The welcome flow offered customers a free sample of their favourite flavour. The data point was collected on sign-up asking customers what flavour their puppy would love most.
There are so many dull abandoned cart emails out there. The only way to stand out is to bring a bit of fun into your designs. That's exactly what the Email Kong team did for German Shephy, incorporating reviews from customers but from the dog's point of view.
To increase customer retention, we built an advanced replenishment flow targeting customers based on previous order history. Have they ordered a 10kg bag of pet food? The flow will be triggered automatically when the customer's restocking date is approaching.
So many brands use the post-purchase flow to heavily push upsell or cross-sell offers. While those have their benefit, we use the post-purchase flow to educate the customer and reduce buyer's remorse. For German Shephy, we sent the customer guidelines on how much to feed their dog based on their weight.
