Alma de Ace, a London-based clothing store, has been a longstanding partner of Email Kong. In 2022, we spearheaded their Black Friday strategy by developing a comprehensive two-month plan. Our strategy aimed to re-engage customers who had previously churned and build excitement by teasing the upcoming Black Friday sale.
Bogdan and his team have been amazing since getting them on board. They have managed to completely change our email marketing making it a key revenue channel for our business. Their ongoing work is key to our business.
Well in advance of the Black Friday sale, our campaign plan focused on encouraging subscribers to whitelist our emails and join the early access list. This proactive approach aimed to maximize engagement during the sale period.
A successful Black Friday campaign is all about making a splash before the big day arrives. By the time our emails reached their inboxes on Friday morning, customers had their wishlists and carts ready. Thanks to this approach, we saw Alma's revenue skyrocket within the first few hours of the sale going live.
Alma's Black Friday was a phenomenal success, with their total monthly revenue increasing by an impressive 106% after just 30 days of launching the Black Friday campaign.
In 2023, most agencies and freelancers go with a ‘throw stuff at the wall and see what sticks’ approach.
Aka, sending out random email & sms campaigns to random lists - without EVER taking retention or acquisition into account.
And then they wonder why things don’t get better.
At Email Kong, we’re not about following the herd and ‘seeing what sticks’.
Our focus is crafting a futureproof and proven retention strategy that keeps customers LOYAL.
Our proven frameworks will turn your emails and texts into powerhouse sales tools to create more intimate relationships with your customers, slice down your acquisition costs and achieve an industry-leading retention system.
All built from the ground up.
You'll get a step-by-step campaign & flow plan tailored for your Shopify store. No strings attached, pure value for your business.