This client - who will remain anonymous - joined forces with the Email Kong team in January 2023. After a few months of giving their email campaigns a major makeover, they decided to let us handle their email flows. Not only we upgraded their design and copy, but we developed custom landing pages, personalized reorder pages, and prioritized SMS sign-ups. It is by far one of our proudest projects to date.
From the moment we engaged with Email Kong, Bogdan's expertise and professionalism stood out. His understanding of our needs, brand voice, and vision has been outstanding - cementing his team as a trusted partner, not just an external agency. The designs and content they have crafted for our email campaigns & flows have exceeded our expectations every time, truly elevating our email marketing efforts. We have seen an increase across all key metrics!
Throughout the entire email flow journey, we placed a significant focus on educating customers about the product's ingredients and production process. The brand takes immense pride in their exceptional natural formulas, and we made sure to convey that message consistently throughout the entire pre-purchase journey.
When it came to replenishment emails, we leveraged the power of a Shopify app called Rebuy. By integrating Klaviyo and Rebuy, we created fully personalized landing pages that not only simplified the reorder journey but also provided tailored suggestions for cross-selling and upselling. This comprehensive approach made the customer's buying journey seamless while maximizing potential sales opportunities.
The initial 30 days following a customer's first order are undoubtedly the most critical. During this period, engaging and educating the customer significantly impacts the likelihood of repeat purchases. Instead of overwhelming customers with promotional emails, we opted for interactive content and captivating landing pages. This approach effectively drove traffic back to the website while suggesting new products, fostering a positive and engaging experience for customers.
In 2023, most agencies and freelancers go with a ‘throw stuff at the wall and see what sticks’ approach.
Aka, sending out random email & sms campaigns to random lists - without EVER taking retention or acquisition into account.
And then they wonder why things don’t get better.
At Email Kong, we’re not about following the herd and ‘seeing what sticks’.
Our focus is crafting a futureproof and proven retention strategy that keeps customers LOYAL.
Our proven frameworks will turn your emails and texts into powerhouse sales tools to create more intimate relationships with your customers, slice down your acquisition costs and achieve an industry-leading retention system.
All built from the ground up.
You'll get a step-by-step campaign & flow plan tailored for your Shopify store. No strings attached, pure value for your business.