With a rich history spanning over 100 years, a flagship store located in London's vibrant Soho, and a stunning brand identity, M.C.Overalls reached out to Email Kong to elevate their email marketing efforts. Discover how we transformed and upgraded their email strategy.
Working with Email Kong has been great, they've helped us uplift our email marketing performance and nurture our customers - through both flows & campaigns!
M.C. Overalls is a brand with a lot of personality, and we wanted their emails to reflect that vibe. To achieve this, we crafted a captivating Welcome Journey that takes new subscribers on an exciting tour of the brand. From showcasing their core pieces to highlighting partner collaborations and delving into their rich history, our emails seamlessly align with their distinct identity.
When it comes to shopping for clothes, customers love to browse and explore. They create wishlists and often check out the same products multiple times. We kept this in mind while designing MCO's abandonment flows. Our goal was to reach customers at different stages of their buying journey and offer them personalized deals and incentives.
Once customers entered a retargeting flow, we personalize incentives based on the value of their shopping cart to maximize the average order value (AOV).
After the call, you'll receive a 15+ slide presentation audit. This will cover key areas such as subscriber acquisition, email flows, segmentation, data infrastructure, campaign strategy, and more.
