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How we helped this fashion brand increase its email revenue by 328% in under 90 days. We gave their email flow setup a total makeover and took control of their email campaigns during one of their most massive product launches in 2023.

How we helped this fashion brand increase its email revenue by 328% in under 90 days. We gave their email flow setup a total makeover and took control of their email campaigns during one of their most massive product launches in 2023.

27.75%
Email Revenue Attribution
(avg. per month)
328%
Email Revenue
Growth
526%
ROI
(after 3 months)

With a rich history spanning over 100 years, a flagship store located in London's vibrant Soho, and a stunning brand identity, M.C.Overalls reached out to Email Kong to elevate their email marketing efforts. Discover how we transformed and upgraded their email strategy.

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READY TO LEVEL UP YOUR EMAILS?

we’re here to help

Rahul
Rahul

Working with Email Kong has been great, they've helped us uplift our email marketing performance and nurture our customers - through both flows & campaigns!

Welcome Emails That Match Their Identity

M.C. Overalls is a brand with a lot of personality, and we wanted their emails to reflect that vibe. To achieve this, we crafted a captivating Welcome Journey that takes new subscribers on an exciting tour of the brand. From showcasing their core pieces to highlighting partner collaborations and delving into their rich history, our emails seamlessly align with their distinct identity.

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Retargeting Window Shoppers With Abandonment Flows

When it comes to shopping for clothes, customers love to browse and explore. They create wishlists and often check out the same products multiple times. We kept this in mind while designing MCO's abandonment flows. Our goal was to reach customers at different stages of their buying journey and offer them personalized deals and incentives.

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Personalized Offers Based On Cart Value

Once customers entered a retargeting flow, we personalize incentives based on the value of their shopping cart to maximize the average order value (AOV).

Schedule Your Consultation Call

After the call, you'll receive a 15+ slide presentation audit. This will cover key areas such as subscriber acquisition, email flows, segmentation, data infrastructure, campaign strategy, and more.

King Kong Illustration