Customer Enters CRM
New or returning visitor
Conditional Split
Behaviour routing
Cart
Recovery
3-email sequence
Purchase
Welcome
Onboard series
Timer
Reorder
Timed reminder
Lapse
Winback
Re-engage
lapsed
Repeat Customer
LTV compounding
turn your customer data into repeat revenue.
CRM services built for D2C ecommerce brands that want more from their existing customers. Email Kong designs and manages full customer interactions from inside your CRM using in-house developed frameworks. 43 new brands trusted us with their CRM in 2025. Let us do the same for you.
proven CRM results

KittySpout

Alma de Ace

Dense Hair Experts
trusted since 2021 by over 140+ DTC brands.
















what a CRM agency does for your brand.
A CRM agency builds the systems and automation journeys that turn one-time shoppers into repeat buyers. Here's what that covers inside Email Kong.
our crm services
campaigns fully done-for-you.
Every week, your customers should be hearing from you - about new offers, product launches, seasonal moments, and reasons to come back. But staying consistent and strategic takes time. That’s where we come in.

Campaign Strategy & Planning
We plan strategic campaigns that map to your product calendar, revenue goals, and LTV growth.

Email, SMS & WhatsApp Execution
Copy, design, setup, segmentation - delivered with speed and quality. Our team handles every part so you don’t have to chase freelancers or micromanage.
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List Growth & Popup Testing
We test high-performing popups, optimize lead captures, and set up smart list-building flows across your store to grow your email & SMS list fast.

Deliverability & Inbox Health
We run tests, monitor inbox placement, fix setup issues, and keep your sender reputation clean so more of your emails actually get seen.
automated flows built with data.
At Email Kong, flow automation starts with deep architecture: your customer behavior, your tech stack, your products, and how your data flows across your entire Shopify ecosystem.




testimonials.
Real results from teams who care about retention and growth.












CRM platforms we work with.
We're comfortable working across all major CRM platforms. Brands running Salesforce, HubSpot, or Dotdigital get the same strategic thinking and results.
Klaviyo master platinum partner
Klaviyo is our speciality CRM system. As a Klaviyo Master Platinum Partner in the top 2.5% of agencies globally, we know the platform inside out. We connect it to your wider MarTech ecosystem through API integrations so your subscription data, order tracking, and LTV analytics flow into one place.

Klaviyo
Mailchimp
Omnisend
Brevo
Drip
ActiveCampaign
Sendlane
HubSpot
meet our crm experts

Bogdan leads strategy at Email Kong, helping 140+ DTC brands turn Klaviyo data into compounding retention revenue. After a decade in the platform, he's built the agency's audit framework, segmentation playbooks, and the predictive models that shape every account we touch. He sits on Klaviyo's Advisory Council and obsesses over the numbers most agencies skip - repeat rate, cohort LTV, and the 90-day signals that separate growing brands from plateauing ones. If it can't be measured, he's not interested.

Mia runs the CRM Flows department at Email Kong, owning the always-on revenue that funds growth for every client we work with. Ten years deep in lifecycle marketing, she's architected hundreds of welcome series, post-purchase journeys, and winback sequences across DTC verticals - from supplements to pet to fashion. Her focus is LTV: building the segmentation, splits, and message hierarchies that turn one-time buyers into repeat customers. She believes a great flow is invisible to the customer and unmissable on the P&L.

Calvin leads one of Email Kong's campaign pods, planning and executing monthly calendars for DTC brands sending anywhere from 16 to 32 campaigns a month. Five years into Klaviyo, he's developed a sharp instinct for what drives repeat orders - the right offer cadence, the right segment splits, and the small frequency tweaks that lift revenue without burning the list. He treats every send as a test, every calendar as a hypothesis, and every drop in repeat rate as a problem worth solving.
get a free klaviyo audit
that actually helps you scale.
Not ready to commit? Our team will tell you exactly where your Klaviyo setup is leaking money - and how to fix it. We’ll audit your flows, tech setup, segments, and campaigns… then show you how to drive more revenue.
why brands choose email kong as their crm agency.
CRMs impact every interaction your customers have with your brand. Many CRM agencies misunderstand that. They send generic campaigns and call it retention. We built Email Kong around making sure your existing customers actually enjoy hearing from you and spend more.
what we provide to all customers
- Retention as a system
Flows, campaigns, and tech stack connected through the 4-Engine LTV Multiplier System
- Proof before promises
$58.2M in Klaviyo Attributed Value. Over 140 brands have trusted us to manage their CRM system
- Beautiful email creative
Our in-house designers create visually engaging email creative that highlights your products and matches your brand aesthetic
- Senior strategist on every account
You work with the people who build the strategy and execute it
- No third-party outsourcing
Strategy, copy, and creative built by our team. No outsourcing. No templates
- Regular testing
Monthly reports, ongoing optimisation, and A/B testing to generate the most value.
crm strategies built for your industry sector.
Email Kong has developed specialist in-house workflows for every industry sector to squeeze the most value out of your CRM and get the best results.
health and beauty
Replenishment cycles power this category. We map product usage timelines and trigger refill reminders at the right moment. One health and beauty client attributes 46.06% of total revenue to Klaviyo after six months.
food and drink
Purchase frequency is everything for consumable goods. We've seen repeat purchase rates double within 60 days of deploying targeted flows. Subscription management through Recharge and Klaviyo keeps churn low.
fashion and apparel
The real margin in fashion sits between launches. We build post-purchase and cross-sell flows that engage your customer list without relying on discount codes. The goal is to turn seasonal shoppers into year-round buyers.
jewellery and luxury goods
Longer consideration windows. Higher price points. The automation matches that
pace. Browse abandonment runs slower with education-led content rather than
discount pressure, and post-purchase sequences focus on care and styling before
introducing a second piece.
pet care
Pet owners are fiercely loyal once they commit to a brand. One pet care CRM strategy we love is timed replenishment messages to engage pet owners when their food supplies are running low. One client has worked with us for 25 months and attributes over $490,000 to their Klaviyo account.
home and garden
Higher order values and longer purchase cycles are common for home and garden focused businesses. We use post-purchase experience flows and cross-sell sequences timed to seasonal windows to push products that make sense to your customers.
subscription brands
Subscription CRM goes beyond signup. We design onboarding sequences, cancellation prevention flows, and win-back campaigns inside Klaviyo and Recharge.
faqs.
Some questions we get often.
We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.
Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.
We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.
You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.
Yes - we’re a Klaviyo-certified email marketing agency and build everything natively in Klaviyo. But we go way beyond it by integrating tools like Postscript, Attentive, Wonderment, Loop, Recharge, and more.
If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.
Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.
ready to get started?
get your custom email marketing audit and see exactly where you’re leaving money on the table.





