How Alma de Ace turned their biggest collaboration into their biggest revenue day - ever
When Alma de Ace secured a collaboration with one of the most recognisable brands on the planet, the product was ready and the creative was extraordinary.
What they needed was an email strategy that could match the scale of the moment — one that built anticipation without revealing too much, rewarded their most loyal customers with genuine exclusivity, and converted months of brand-building into a single, perfectly sequenced launch.
One collaboration. Zero room for error
A Coca-Cola collaboration isn't just a product drop — it's a cultural moment. Get the email strategy wrong and you waste the cultural capital of one of the world's most iconic brands on a campaign that feels like every other sale.
Get it right and you turn your email list into the most powerful launch asset you have. We built a three-phase campaign that treated every send as a distinct event, gave Alma de Ace's most loyal customers a reason to feel genuinely privileged, and created the kind of anticipation that meant inventory was moving within minutes of the list going live.
Make the list feel like the only place that mattered.
Early access is a relationship statement. It tells your best customers that being on your list means something real. For the Alma de Ace x Coca-Cola launch, we built an early access experience that went further than a standard pre-sale window. We gave subscribers a password. A personal one. The kind of thing you send to someone you're letting in through the back door before the doors officially open.
Give the collection a story worth keeping.
The final phase of the campaign did something most drop-model brands never bother with: it made the product mean more after the purchase than it did before it.
A collaboration between a London heritage streetwear brand and a 130-year-old American icon deserves more than a sale email and a shipping notification. We built a story-led send that gave every customer - buyer or not - a reason to feel connected to what Alma de Ace had created.
faqs.
Some questions we get often.
We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.
Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.
We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.
You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.
We're a Klaviyo-certified email marketing agency - we build everything natively in the platform, though we're no strangers to the wider CRM ecosystem when the brief calls for it.
If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.
Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.
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