Everything you need to know about email marketing & eCommerce. Posting new content every week.
Learn how to find Apple's Mail Privacy Protection (MPP) opens in Klaviyo segments, as well as how to create segments that aren't inflated by these automatic opens.
If you’re currently using Klaviyo and you want to boost your email marketing strategy, here’s a list of my top 5 favourite Klaviyo integrations.
RFM stands for Recency, Frequency, and Monetary (Value). It is one of the easiest ways to segment your customer database based on user behavior. Find out how you can use it with your ecommerce store.
Learn the best practices behind an effective email flows strategy for ecommerce stores. We'll share 25 different flows you can build for your ecommerce store.
We knew Black Friday Cyber Monday would be different this year, but different how? This year, I’ve put together 10 tips I’ve learned in my 5-year career in e-commerce.
The most comprehensive guide to abandoned cart emails on the web. Learn when and how to send them, plus actionable advice on writing your own effective abandoned cart email copy!