How we helped Kuri Nüka build a loyal customer base in a category where everyone has been burned before.
Batana oil has many counterfeits, diluted formulas, and a customer base that has spent real money on products that didn't deliver.
Kuri Nüka had the real thing - 100% pure, wild-harvested Honduran batana, sourced and extracted the traditional way.
What they needed was an email programme that cut through the noise, educated a sceptical audience on why this was different, and turned first-time buyers into believers who kept coming back.
When your category is full of fakes, your email programme has to do more than sell. It has to prove
Kuri Nüka's customers watched viral products trend and disappoint.
And they've become, understandably, some of the most sceptical buyers in DTC. That scepticism isn't a problem to overcome - it's a brief to write to.
We built a full retention system around the single most important thing Kuri Nüka had going for it: the truth about what pure batana oil actually is, where it comes from, and why the imitations don't work.
Campaign moments that made the most of the calendar
Kuri Nüka's audience is passionate, community-oriented, and deeply attuned to brands that are authentic versus brands that are performing authenticity. A generic countdown sale with stock imagery wasn't going to cut through. Every seasonal campaign we built was rooted in something true about the audience, the product, or the moment - so promotions felt earned rather than opportunistic.
Educating a sceptical audience before they had a reason to doubt.
The biggest threat to retention in the batana category isn't a competitor's promotion. It's a customer who doesn't understand what they're using, quits their routine before results appear, and attributes the lack of progress to the product rather than the counterfeit they tried before.
We addressed that directly - building an education-first content strategy that met customers at the exact point of doubt and gave them the knowledge to see it through.
Post-purchase flows and gamification that turned curiosity into conviction.
Buying batana oil for the first time is an act of cautious optimism. The customer wants to believe it works. They need the brand to meet that hope with proof, guidance, and enough engagement to keep them in the routine until the results make the case themselves.
We built a post-purchase experience that did all three - educating at every stage, gamifying the discovery process, and creating enough momentum that customers arrived at their first replenishment already convinced.
faqs.
Some questions we get often.
We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.
Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.
We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.
You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.
We're a Klaviyo-certified email marketing agency - we build everything natively in the platform, though we're no strangers to the wider CRM ecosystem when the brief calls for it.
If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.
Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.
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